Yes. I'm on a board of directors for something called Agriculture for Life. It's made up of a couple of farmers and oil companies, power companies, and farm companies, and its mandate is to teach schoolchildren especially what's involved in farming.
When you ask students where bread comes from, a lot of them say “Safeway”. They have no idea. We get them onto the farm, show them the technology, show them how farming has changed, how it's actually kind of cool. You don't steer the tractor. You don't do much any more. It's all done with a lot of high technology. There are school programs and stuff. Part of a plan could include getting more education on where the food comes from and on how rural life isn't a simple backwoods type of way to live but is actually a business—and a great business.