Sure. I will be brief.
It's probably premature for an announcement by Mr. Russell, but one of the things we've been working toward in the biosphere reserve network is creating a set of extraordinary experience opportunities for people who are visiting the region by connecting a lot of the dots: national park interpretive programs with paddle trips up the Gananoque River, plein-air experiences, stays at local B and Bs, and visits to local restaurants and so on. What hasn't been done to date in our region is connecting these authentic landscape experiences.
Consolidating under a brand name such as the Thousand Islands is going to help a lot in the marketing efforts toward that. What we see is growth and a sustainable tourism approach in the region that is going to float an awful lot more boats than in the past. It will provide that legendary experience that people go to the Great Barrier Reef or Costa Rica to enjoy. And that will happen within an hour's drive of Ottawa.