We obviously look at other people's experiences, be it in terms of conservation, visitor experience or education. Innovations have been made in all components of Parks Canada, but we also learn from others. We look at what is happening in the market—for instance, when it comes to communicating messages and various ways to do that. We also look at the most visited sites so that we can increase our presence there during the summer, when we receive the most visitors. That approach is used not only by Parks Canada, but also by most heritage institutions.
On October 15th, 2012. See this statement in context.