The development of it came from our needing to look at who the main groups are who aren't connected to nature. We came up with three. It's youth in Canada, urban Canadians, and new Canadians. From the groups who are most disconnected to nature, those would be the three largest groups.
We looked at the barriers we needed to overcome. We did a barrier study. One of the major barriers, much to our surprise, was people feeling they didn't have the skills to be out in nature. From that we developed the learn to camp program.
It doesn't just affect the families who go; it affects the school groups. We have kids writing to us, saying that they were able to talk about it at school. It gives them a real sense of pride to pass the message of conservation not only among themselves, but also the people they come in contact with.