One of the ones that also surprised us was people's general knowledge around geography. That's why we've partnered a lot with the Royal Canadian Geographical Society.
In the Jane-Finch corridor in Toronto, about 80% of the kids didn't know their city is on a lake. You start to look at that and how it just leads back.... Some of that, I think, is quite an affront to us as Canadians, so we wondered how we could act on that. That was one.
They felt that the distance to nature was a barrier. Another major barrier was that with the distance, people thought there was a large cost involved.
We've been working to overcome some of those barriers. We now have a bus that takes people from downtown Toronto to the Bruce Peninsula National Park. It sells out within minutes. It's for people who otherwise wouldn't think they could afford to get there. It's a private company that does it, and it's been highly successful, for them and for us.