Absolutely. We found that they were really worried when they built Hammarby in Sweden. They built six storeys. They built it as green as they possibly could. It's the most environmentally sustainable community in the world. It's actually the highest valued real estate in the entire country because people are attracted to it.
I've been involved in the Inspiration Lakeview project since 2005. People love it. They are willing to spend extra money to be green. They want their children to grow up being green.
As Ken said, we're going to take a completely degraded waterfront, two degraded streams, and we're going to celebrate those. Everybody who's involved in this plan can't wait until the sales office opens. There is tremendous, tremendous value in doing this kind of stuff.