That's a good question. That's also a big focus, particularly in this year's presentation. Each year we create a different show, but basically the message is that Canada's economy is based on natural resources. We need aggregates to build roads and houses. We need power to power those houses. We need all of these different things.
Canada also has a lot of the world's remaining intact wilderness, and therefore a big responsibility and opportunity to protect it. The only way we can do both of those things—take advantage of our natural resources and protect our natural resources—is by working together collaboratively.
We like to talk not only about species that are threatened—it's important to give an accurate view of what's happening in our country—but also to always end every show with a good news story. We bring live animals into schools. Every show ends by featuring either a bald eagle or a Peregrine falcon, or some species that was once at risk and has now made a comeback thanks to government, industry, and NGOs working together.