Again, I have this wonderful calendar, if you would like a copy. When the calendar came out, they phoned and asked us if we would like to go into the heritage calendar, simply to show that it was a huge initiative for Calgary to all of a sudden start accepting land as heritage sites. Before that it was only buildings.
They did a print run of the calendar of 460,000, one for every residence in Calgary. When they were done, I asked if I could get a couple for my friends. They said they had some left over. I asked what they were doing with them and they said they were going to recycle them; they were good that way.
I offered to take them if they didn't mind. I asked how many they had left over and they said they had 76 boxes, which turned out to be 10,000 calendars. Try to find 10,000 of your best friends to give a calendar to.
I went to all of the inner city schools and offered one calendar for every student in the elementary grades, up to grade 6. By doing that, we could get their interest in the garden and get them aware of it, and also in heritage in general. This is where you want to get young people interested, so that was a spinoff benefit that we achieved.