Habitat doesn't provide for only one species. For example, if I take the pronghorn antelope, it might be the species one would speak about with a rancher with respect to conservation activity on the land. If that rancher conserves the native prairie, there are many outcomes from the native prairie, from water quality to bird outcomes for the Canadian Wildlife Service and Environment Canada and so on.
So there can be multiple outcomes from using a focal species that really give an incentive to people to conserve habitat.