It's a public awareness program that recognizes the landowner, as mentioned before, for doing the right thing. We have thousands of landowners in Saskatchewan who put aside a slough, a wetland, a tree row, or whatever it might be and leave it and don't take it out. Today's modern agricultural processes would, in many cases, suggest you should pull out tree rows and those sorts of things. So we just started the program about 20 years ago.
On April 25th, 2013. See this statement in context.