I think we know for certain that the incentive approach is by far the most effective. We have a responsibility, as well, to show leadership on this front. We're doing things such as partnering with municipal governments and leaders on the Lake Friendly Initiative to clean up Lake Winnipeg.
I had a meeting with our provincial minister of conservation and water stewardship just yesterday. We want to demonstrate that producers will do the right thing, and are already doing the right thing in many cases, to ensure the health of our environment.
We need to work together. Incentives help bring everybody onside, but we have a responsibility ourselves to lead that process and to make sure that the public understands what we're doing and how we want to be part of the solution.