I think we have other measures—for example, species at risk—and I think those are telling us how well we're doing on the land. In the grasslands, for example, we have a high number of species at risk, because I don't think we've done the job of protecting enough areas. It doesn't mean to say that those private conservation efforts—I work with private landowners who are doing conservation—don't actually meet the IUCN criteria; they're just not measured. There are other proxies we have for telling, so you have to consider all of the things and not just look at the IUCN.
It's an important measure, so we can measure that. But I agree with you that we need to be measuring other things. Some of those measures are telling us that we're still failing, and hence, I think we need to refocus on areas that are in trouble, and support private investments in private land for conservation and measure that. I think they're all part of the equation. I don't think we're doing a good job on measuring that, so I'll agree with you there.