I have a little familiarity with it. I would turn this over to Theresa, who can tell you more about the details.
I can tell you, from working between the academic and the agricultural community, that in just the kind of circumstance you're describing, people are always asking themselves, “If I can't get my hands around all of it, is there a piece I can do?” This is really the guts of the stewardship movement: people can see the goal and align around the goal.
I'll pass this to Theresa, but in my experience of dealing with the farm communities and with questions about best management, the environmental farm program was one of the programs they were happiest with and proudest of. In terms of being able to demonstrate that their intent was to be good environmental stewards, it gave them a framework they felt they could use.
Theresa, could you maybe talk to the specifics of the program, through the chair?