That's great.
Mr. Hargreave, I want to go back to a statement you made in your opening remarks. You said that innovation and technological advancement can accomplish only so much, yet you talked quite a bit about the economic opportunity of waste diversion.
Why are we losing that economic opportunity? What are the challenges being faced? Typically, industry will look at economic opportunities. Entrepreneurs will look at economic opportunities, as Ms. Leung did with her business, Emterra, and fill those opportunities. If there's an opportunity for economic growth and profitability, they're going to move into that. What is the challenge that is stopping those economic opportunities from being realized?