Yet there obviously are segments where recycling is also very cost-effective for the business generating the waste. I was in the printing industry for many years. You talked about the aluminum being the substrate, the base, for our printing plates. That's something we've been recycling for years and actually at a very profitable level. All paper waste is recycled. Also, back in the film days, we were actually extracting the silver out of the films and breaking them down to have a good cost recovery on them.
I guess that's my question. It's still coming back to the economic model. If the economic model is there such that it's profitable.... Sure, it would have been easier and cheaper for somebody to possibly take those plates or that paper and actually put them in a dump, but there are opportunities there. What is stopping people from engaging in those opportunities? There have to be other barriers, other than “it's just cheaper to do it that way”. Because if you look at the model, there is a profitability that is possible.