We used to say “cradle to grave”, but we all decided that cradle to cradle was a better idea, because we don't want to just landfill the material. We actually want to put it back into the next vehicle down the road.
Executive Director and Counsel, Canadian Environmental Law Association
We used to say “cradle to grave”, but we all decided that cradle to cradle was a better idea, because we don't want to just landfill the material. We actually want to put it back into the next vehicle down the road.
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