Clearly there's been a movement on the part of food “manufacturers” to ship product in packaging that won't damage it, particularly fruits, and a lot of breeding of plant material so that it lasts longer and tastes less. The other end of the chain doesn't actually seem to have been dealt with, which is from when you buy it to when it's ultimately disposed of. I don't know that an organization like yours can actually impact that. Maybe you can, maybe you can't.