The reason I ask is that the Ontario government has been on a campaign—rightly so, in my judgment—about distracted driving, so I bought some earbuds. These are stunning. They're gorgeous earbuds. The packaging is fabulous. It's an art form. And it's entirely consistent with Steve Jobs's view of consumer consumption, which is that the consumer has to pick it up and say “wow” and want to feel it and identify with it rather than it being simply a piece of technology.
I was shocked at how much absolute waste, junk, was associated with a pair of earbuds. Until somebody solves that, all we're going to do is sit around, wring our hands, and say it's a really bad thing to do.
I'd like to know what you or your organization, or any other organization, is going to do to get after Apple? They are, in some respects, the extreme example of utterly wasteful packaging for what, I would say, is a relatively good product.