I would like to pick up on Mr. Sopuck's questioning. You talked about the fact that environmental sustainability should not be a competitive advantage. I was very intrigued by that statement.
I understand the fact of sharing of best practices. But I think what Mr. Sopuck was getting at was that you have competitors in bringing a product to market. They're trying to not only look at environmental sustainability but also look at how to make their product on the shelf, compared with their competitor's product, be the one the consumer wants to pick up. That will be part of the role in this whole...especially in reducing packaging. Is real sharing happening among your membership, even in those kinds of ways?