Maybe five, six, or seven years ago there was more competition in this regard. But I think there was a shift in thought several years ago, starting with a couple of the leading retailers and manufacturers that recognized environmental sustainability wasn't something to have a competitive advantage on; rather it was something to share with each other.
Some very large retailers were sharing everything they were doing with water, energy, and recycling very openly with each other. Quite a few large manufacturers were also doing the same thing. We're seeing that more and more. I don't believe they view it as a competitive advantage, because environmental sustainability shouldn't be a competitive advantage. We all need to do our part, quite honestly.