The study found that consumers waste at home about 40% to 50% of what they buy. I think a lot of it is produce, but there is food waste that occurs. Right now we're studying food waste where it lies on our value chain, which is just the food manufacturing process. Where does that happen? Is it technical, start-ups and shutdowns? We're just doing some work on that right now.
Food waste happens along the entire supply chain. The biggest part of it is the consumer, but there are other parts, retailers, food manufacturers, so we're assessing that and looking at what we can do to have some influence to try to lower that number. A big part of that is I think there's a good opportunity to help change consumer behaviour: buy what you need, cook up leftovers, proper storage techniques, things like that.