I think we need to step back and have a full understanding of the different decisions that go into it. Obviously, we've talked a lot about marketing to consumers, so marketing goes into it. That's an important consideration. In terms of transportation, I would expect, especially with some of those electronic items that are maybe a little more fragile, they have to be protected when they're on the truck, bouncing along. I would imagine there are some logistical reasons covering the business operations of all the different areas.
I think for the food products we need to go back to our members to make sure we have the full picture. A lot of the work that we do has been focused on recycling. We need to understand, obviously, the entire business operations to be able to have that influence. We're seeing it individually. We are seeing good examples of where packaging is optimized, where it's reduced, but I think you're speaking to a couple of other areas that I can't speak to right now because I don't have that fulsome understanding of how those marketing or logistical decisions are being made.