A couple of years ago at FCPC, we surveyed our members. Again, the focus has always been recycling programs but we took a step back and we surveyed them on what they were doing to reduce carbon emissions and energy usage and water. Were they tracking, did they have goals in place?
The results were very telling. In a lot of areas they are monitoring and tracking and measuring, so they're aware, which is very important.
I think we need to ensure that everyone understands that everything is a resource. Packaging is a resource, and it's also a commodity at the end of the day. It is sold on the aftermarkets.
But water, energy, and carbon have costs and we have to make sure we're using those resources efficiently. We need to ensure that we understand how things are made; how they're used; what innovations are out there to reduce the reliance on those resources; what tools the government can offer businesses without being overly prescriptive. We also need to ensure there is an awareness that these are resources we have to manage accordingly and in a balanced way; and what kind of incentives can be offered to make sure companies are using them in the most efficient way that the business case—