Your answer implies that all resource extraction and development is at an environmental cost. I strongly dispute that, and I think we can quantify that. For example, in pulp and paper mills there are often de-inking plants to recover used paper, and those de-inking plants, as you know, use some pretty noxious chemicals. We have to be very careful when we work out what's an environmental benefit and what isn't.
Many of your members compete with each other. One of the ways that they sell their products and compete with their competitors is through perhaps attractive packaging or different marketing programs and so on. How do you overcome the competitive pressures between your members, who may all have the same goals for waste reduction but are competing with each other for increased sales?