That's where the sales come in. That's where we take examples. We take early adapters of other forms of handling garbage. We have an early adapter there, and there will be only a handful of municipalities in that category. Most of them are waiting to see what happens. They're not going to be early adapters. Take those early adapters and use them as poster municipalities and say, “Look what they have done. Here's what you should be doing”. That's what I mean by vision and encouragement. That is what hasn't existed out of Ottawa or out of a number of the provinces.
On December 3rd, 2014. See this statement in context.