I know. That's new technology.
One reason I bring that up is that ultimately, to a large degree for us to go forward on this issue, municipalities have to embrace the change, because they're the ones that have to deliver the service. They also have to embrace the different ways of delivering the service.
I bring this up because you cited the example of Red Deer and their 17-year commitment to their landfill, and how they wanted to divert only 10% of their waste. We haven't called witnesses here from some jurisdictions that I had also talked about. We do all our sorting at the curb. We have the household do it. We don't want to have to invest in optical readers in order to do the sorting work. You talked about the psychological support being almost more important than the financial support to some degree in these municipalities.
Given your experience, can you give us a recommendation, an idea or a thought about how we can bring that forward to the municipalities so that they will actually want to embrace changes in technology rather than, as you say, do it the same way their father and grandfather did it, so that they will want to look at the new ways of doing these things?