The evolution of the alternative land use services program began with our conversations with farmers. It was very much a conversation with the hunting community, who were seeking to conserve more habitat on a landscape that is for the most part privately owned. Waterfowl depend, ducks depend on basically the privately owned part of the Midwest in the U.S. and Canada.
We began having a conversation with farmers and we discovered in that conversation that we had more in common than we had as differences. The design of our ALUS program is to work with incentives, be respectful of property rights, and work with the agricultural community, as opposed to the other models, which involved taking habitat away from the privately owned landowner community or regulating their activity. We found a way in these conversations. We found a kinship between those who are seeking to grow things on the landscape as hunters and as farmers to work together. That was the genesis of the program and we're very excited at the growth of it across the country.