We're not sure. In our becoming an outdoorswoman program we have spots for 75 ladies every year in May and it sells out immediately. I was there last year teaching the gals how to fillet fish and stuff like that. I asked them the question, “Why are you here?” These ladies are young professionals from the city. They have no particular connection to the country and didn't come from a farm. What they said was, “You know, we're so disconnected now.” It's troubling to them. It's almost like they got so disconnected they now crave getting reconnected. They're craving something authentic. They want an authentic experience. They have concerns about their food. They want to get their own food. They want to feel that pride of getting their own meat, knowing where it came from, processing it themselves, and feeling the pride of that. It's like canning your own vegetables. There's a certain pride in that.
I think that's why it's happening and it's happening a lot. We have a program now with a group called Food Matters Manitoba and none of them look like hunters. You know they don't look like hunters in your mind's eye, what you think of as a hunter. They are hunters now. They have us teaching inner-city kids, primarily aboriginal kids in the core of Winnipeg, how to clean and process Canada geese and ducks in home education class and make fajitas out of them. You wouldn't have thought that would be happening 15 or 20 years ago. Would we have been cleaning geese in downtown Winnipeg in a school and cooking them?
That's how big the demand is. That's how much people are craving to get back to that. For us of course it's an amazing phenomenon because now we can engage them all in conservation. That's the payoff. We can bring them all into being environmentalists. Those people in the city, now they've had that experience, it's more likely I think—and research has shown that now—that we can suck them into this committee's agenda.