I agree with Mr. Scarth. If you think of where much of the habitat loss is occurring now, it's on agricultural lands. Commodity prices have been relatively high for quite a few years now, so it's the private landowners, the farmers, and the cattle producers we have to connect to, for sure. On one side of the equation, we have to connect to them and engage them in conservation more deeply. We can't just be doing it to them. It's got to be from them, and there's a massive difference. It has to be led by them. That's key, and there's a real long conversation there.
The other side, though, is that we have to find a way to connect the urban majority to what that value is out there on that farmland. That's the challenging bit. As for the farm part, I think we're well on our way thanks to organizations like Delta Waterfowl. I think that's happening, and other organizations as well are doing great work there. The challenge is connecting to the urban folks, which I think is going to be the other half of the conversation. I think there's a lot of work to be done there still.