I think it's entirely possible to engage the agricultural producers. I think the key is how. You're competing against grain prices, that's true, but even in that environment there are opportunities on farms. Often with the marginal land on a farm, even with high commodity prices, they'd rather not farm it. I come from a farm myself, and those areas around the wetlands, the areas around the creek, are often not productive and are risky to farm. So even in that environment there's an opportunity to conserve.
The key thing is how you approach the farmers. They're a lot like hunters, probably, in the sense that if you go into a community with a heavy hand and say, “Thou shalt not drain”, you're going to turn that Saskatchewan farmer—that person who will pull over and help you change your tire at two o'clock in the morning, that friendly, lovely person who will give you the shirt off their back—into someone who's fighting for their land and fighting for their personal choice to manage their land. You're attacking their community when you bring pressure down on them with regulations. There does need to be rules and regulations, but you don't start there. If you hit somebody with a stick, now it's contentious. The key is going into those farm communities in a certain way, with a certain approach. If you do that, then you can engage those communities.
It will take money, but it's not just money. I've always felt, with my experience working with farmers in conservation, that money is important but it's not everything. It's more important how you actually work with farmers and how you engage them.