We're starting in the inner-city schools. We're trying to connect with new Canadians there. We're trying to reconnect aboriginal children there with their outdoor heritage. We're also advertising our recruitment programming. We have several levels where they can tap in, based on their experience, throughout Winnipeg, in mainstream media sources. So we're trying to connect to them in a variety of ways.
Also, it's at points of sale in the outdoor retail stores here. Often new Canadians gravitate to fishing first, sometimes, and then when they go into the store we can connect them to hunting as well. We're hitting it on lots of levels, from the youth in schools all the way up to adults in a variety of places in Winnipeg.