Let me use a slightly different but still relevant example, that of polar bears. You see these gooey commercials right now with Coke featuring polar bears. I mean, their aim is to sell Coke—that's what they're after. But it gives the Inuit a bad image. Polar bear conservation didn't start when they thought the ice was melting a little bit faster than normal. It started back in the 1960s. The world population of polar bears was approximately 5,000 animals. Today it's over 25,000 animals. Canada has the most regulated polar bear hunt in the world. It's broken down into 13 sub-populations. There's exportable bears that can be exported around the world. With some bears the populations are low within their units so they don't allow exporting. I mean, for those people, that's what they do. That's their life. That's their lifestyle, and they choose to be there. They don't really want to live in Ottawa. Personally, I don't want to live in Ottawa either.
I want to give you another quick example of the model of trapping that we use in North America and how successful it is. Does anybody know how many different species of otter there are in the world? There are 13 different species of otter in the world. There is only one that is legally traded in the world, the North American river otter. That's a fact that I'm very proud of.