It's interesting. I just hired a new education coordinator. Her first day was yesterday. In all of our interviews, she pointed out very accurately that she grew up through this whole process.
I hate to give much credit to The Hunger Games, but we have a program here in Saskatchewan called “National Archery in the Schools”. We have over 260 schools in the program and 25,000 to 30,000 kids participating. The majority of them are young women. When we try to determine from them why they're enjoying the sport so much, they quite often point to the influence that movie had on them. They fully believe that they are every bit as capable.
I can tell you that we just had our provincials last weekend. We had over a thousand kids compete. Sixty per cent of them were females, and all the top shooters were females. I think some of the barriers have finally started to drop. We notice that a lot of those kids who are in grade 12 or whatever are starting to get into bowhunting now, so it's playing out exactly as we had hoped.