Speaking from a private citizen's perspective, I think sometimes it gets caught up in a political discussion, and I think it doesn't get front and centre in the news because there's so much news these days. Let's look at conservation from the perspective I talked about earlier. We really have to look at what we're going to leave for our children and our children's children.
We're urbanizing very quickly. I come from farm families on both sides. You, sir, come from rural Manitoba, from what I understand. What we're really looking at is there's too much noise out there that takes away from what outdoors people should really be concerned about. We hunt and fish on weekends and we go back to our life during the week, and that's it.
As John alluded to this: quite frankly, do we at Cabela's do enough? We probably do not. We could do more, but I will tell you that, from a corporate perspective, our donation policy is strictly around conservation and youth programs. We do not donate to anything other than that. That is important to us. I'll speak from a selfish corporate perspective. Our customers of tomorrow are the youth of today and they are tomorrow's hunters and tomorrow's fishermen. So we have an interest in that.