Once again I'll speak from a personal perspective. I have three young children.
Ms. Ambler, you said it better than I could. Right now when I get them out of bed on a Saturday, they go right to their electronics. The point is our youth have too many different preoccupations right now.
I'll go back to what I alluded to earlier. Our donation policy, from a corporate perspective, is first and foremost around youth in the outdoors. There's a young anglers association, for example, in my hometown here in Winnipeg that we donate to. We donate our time, products, and services. A lot of our outfitters, as we call our employees, donate their off-work time to these associations, as many of us do. We take it very seriously.
From a personal perspective, going back to urbanization, I firmly believe that if we can get kids off the electronics and off the couch and outdoors, we're probably going to solve some of the problems we have in our society.