I think it's an excellent question, sir.
Cabela's participates not only in national programs but also more specifically in local communities. Manitoba Wildlife Federation is an example as is Women in the Outdoors. We do really anything we can to support local conservation and the growth of the experience, whether it is bringing new children into the community of hunting, fishing, and angling or just supporting what's already there. That's a specific priority for us and, as I mentioned earlier, every retail location we open has a manager specifically designated to try to encourage and bring more consumers into the fold through supporting outdoor events, through, for example, donating fishing rods, and through setting up training seminars in every store on how to process a pickerel or a jack or on how to field dress a big game animal.
It extends well beyond selling merchandise, to educating people who really want to learn more. In fact, if you go onto www.cabelas.ca, a subset of that website is actually dedicated to store events, which you'll find periodically throughout the year. It includes elements we'll do on weekends just trying to bring more people to the outdoor experience in terms of how to do things in the outdoors, hands-on, as opposed to just selling stuff.