In terms of selling, you mentioned selling a link to a different time. I like the fact that you were honest with us and said the reason you're appealing to youth is that they're your customers of tomorrow. In our previous studies in this committee, we looked at Canada's national conservation plan and the fact that we need to include urban Canadians. Mr. Toet focused part of his line of questioning on this as well. I think all of us here understand that children need links to nature and their quality of life is improved if they spend time outdoors and they appreciate the history and cultural importance of our outdoors.
What do you see as obstacles to urban Canadians getting involved and interested in hunting and trapping?