Thank you, Mr. Chair.
Thanks to both of you. This has been very interesting. I appreciate your testimony.
Mr. Morrice, I'd like to start with you. You and I have chatted about energy efficiency in the past, and I think I might have mentioned that I was part of the working group that established Efficiency Nova Scotia, which is an arm's-length energy efficiency utility. It's not a not-for-profit. It's not a government agency. It's actually a utility, like a power company, only they reduce the power we're using.
When I was doing that, my role was with the Affordable Energy Coalition. I was there on behalf of low-income Nova Scotians. If you are on welfare in Nova Scotia, you live on about six dollars a day, so if the choice is a $6 CFL light bulb—where you'll save the money eventually—or eating that day, the choice is clear. You're going to eat. With low-income folks there are very particular barriers, but with companies, it's different. There aren't really the same barriers, yet still they're not doing energy efficiency. Ms. Ambler asked if these companies were going to keep doing this. That's valid.
You talked about how they get the taste for it and then off they go. My question to you is: why haven't they done it already? Why do they actually need you? What role do you serve? If it affects the bottom line, why aren't these businesses already knee-deep or neck-deep in energy efficiency?