That's an excellent question. CVC does have a marketing department with experts. If it's something that's easily assessed in terms of reach and output, it's very easy to put a cost to it using standard marketing formulas. It becomes much more difficult when we're creating opportunities to share a company's message.
That speaks to the distinction I made between charitable versus non-charitable and why we keep those relationships very compartmentalized as non-charitable contributions and simply marketing relationships. We tend to assess them based on what we can provide them in terms of reach and their expected return.