Credit Valley Conservation has an extensive program of volunteer engagement, so dozens of activities per year that are based on projects that need and have to be done. That is the primary consideration. Then they enrol corporate volunteers and volunteers from the community. Those volunteers are trained by incredibly skilled staff and they are supervised by staff so that the outcomes of the programs are met. The added value of those programs is that they're a starting ground, if you may, for cultivating those relationships and having those people turn into ambassadors or advocates or ideally donors in support of our causes.
