With that, Mike and I are going to be sharing the time.
I have a couple of questions. I'd like some brief examples, and then we'll move on in the interests of time.
On the first one, I'm quite interested in this idea of culture change, Dr. Boyd. You mentioned briefly in your statements the consequences in the European examples for what I think was non-compliance, essentially, or not achieving what the objectives of the future generation's legislation would be. I'm wondering if you could briefly give us a sense of what some of those consequences look like. I'm trying to get a sense of what form that might take in a kind of carrot-versus-stick approach.
Then I'd like to hear from other guests if we actually use that, and if there are consequences, or if it's simply that we have legislation. What are the consequences if legislation isn't followed? I'm trying to get a sense of what that might look like.