You don't have a program for schools. You're not in the schools. You're not talking to school counsellors. If you don't get there, people are not going to go into these professions. The projections of shortage of employees means—I go back to Mr. Aldag—there won't be people in the parks. They won't be there. If you don't have a constituency, you don't have a support base out there. Canadians are not there, and the iconic tourists won't be there if you don't have trained people. If you don't get into the school systems, and show them the opportunities, we're going to be done because nobody's going to be there.
On May 3rd, 2016. See this statement in context.