Yes, and as my colleague here says, money talks. If we can expose the value, such as breaking down products like light bulbs, that's brilliant. For anything we make, we have to think about how it comes apart. We do a terrible job of that right now.
I like the idea of researching. This industry is so ready for exploration, but there is a lot of money to be made in landfilling. It's very corrupt. I mentioned the trucking business.
You have to deal with that. You have to sell the value. You have to expose the value in the landfill business. We are throwing out valuable materials.
The environment is definitely my motivation. It should be everyone's motivation, but to have that material develop cradle to cradle, the next product material should be a good material. It shouldn't just be “that'll do because it is recycled”. It has to be beautiful. I've dealt with fabrics that have been recycled from post-consumer wastes that were beautiful and with some that were not so beautiful. I know that the beautiful stuff is selling. That's the design component that we need to have in our materials.
I think about this a lot, and I have researched it. We need a lot of work.