In the past, we've talked about how we'd like to see the three Rs changed to reduce, repair, reuse and upcycle.
As you mentioned, when people think of recycle, they think it's downcycle, so they think it has less value than what it did when it was originally made. If we look at it from an upcycle standpoint, from the very beginning of the design process, then we see more value in that material after use than we did at the beginning of the process.
There's Herman Miller chairs, and a number of other companies out there that are using this philosophy and it makes them more profitable. For you guys, the profit that you're earning from stuff that you're basically getting for free is fantastic.
It goes beyond that though. Once again, the buildings that you guys have created and you've now repurposed into Airbnbs and other things, you're using recycled materials—upcycled materials, sorry—in those buildings as well, right?