First and foremost, that is up to the consumer. It's up to the consumer to determine whether or not they want to make those types of choices. Our family does. I'm sure many other families do, but if you're implying some kind of a product ban, I don't think product bans work. I think there's quite a bit of evidence that shows that, in some cases, they actually have the opposite effect of the environmental goal they are pursuing.
Ultimately, I think the best mechanism is to have some type of recovery, where we make sure that if we use a plastic, we will continue to use that plastic through the environment. We can find ways for consumers to make those choices themselves, about what decisions they want to make in their day-to-day lives.