I understand what you're saying. I also understand that our government has invested significant sums through the IFIT program, particularly in the wake of the softwood lumber dispute, in order to enable such projects to move forward. The National Research Council is very involved. There has been all sorts of support. It's just that when tens of millions of dollars are involved, it can be a very big lift. That doesn't mean I'm any less hopeful. I just wanted your thoughts on that.
I want to go to you, Mr. Thurlow, on plastics. I thought Mr. Stetski's question was a good one, about how this Hefty bag program deals with plastic bags. I would like to spin the question a bit differently. I appreciate that the proposal you are providing offers the redeeming feature of helping deal with some of the plastics that are now going straight into waste disposal or otherwise going into our oceans and causing significant damage to our ecosystems.
Particularly on plastic bags, though, why not move to the reduce before moving to the recycle? Would Dow not agree that there is a strong case to be made that we simply reduce the number of plastic bags?