You mentioned the cost of inaction. Because of the cost of inaction and, perhaps, an amazing opportunity and also, perhaps, government plans, we're seeing a huge boom in Atlantic Canada for green energy and clean technology.
You talked about your list of 100 companies. If you had more time, you would probably have mentioned CarbonCure in Dartmouth-Cole Harbour and the amazing things they do trapping GHGs during the production of concrete. We're seeing that in Dartmouth-Cole Harbour. We're seeing that innovation.
In the short time we have, I'm wondering if you could connect the dots or draw a line between pricing pollution and spurring innovation. I would also be interested in your thoughts on whether innovation is coming because of this great opportunity. How much of this spurred innovation is better behaviour versus opportunity of extra profits? “Profits”, of course, is not a bad word.