That's like the million-dollar question, but when I talked about.... It's a system. The whole way in which we produce our products, and then how we dispose of the material and how it gets collected, managed and reused, is a system. To say that we want you to stop putting it out at the back end needs to be informed by what you're doing at the front end.
Today, to say to everyone to just stop doing that, you need to understand why they are doing it and what the nature of the issue is. You need to have commonality around what you can actually recycle, because you can say, “This is recyclable”, but you don't have a collection system that's robust enough to be able to draw that material in. You need to have a level of robustness there. You need to have the infrastructure in place around it in order to make use of it.
The answer is not a simplistic answer. It's to bring it into the circular economy perspective and work along the stream so that you can have that actually happening, and so that when you make the requirements, they're specific and they apply, and you know which content.... Think about your blue box and all the things you can put in it. Well, to be able to manage that properly, you need to be thinking it through so that you can then use the product at the front end and make use of the recovered material.