I think the federal government could provide more information to consumers about the materials that can be recycled and the best way to allow them to be recycled. Some beverage containers—and Mr. Goetz can talk about this better—are best recycled if the contents are emptied out so that people aren't worried about the material that's in there, for instance. Clearly it's about what types of materials could be recycled, but I think that education needs to take place not just with individual Canadians but also with municipalities.
In response to that last question of whether we can get there, the answer is that 100% we will not get there if we continue on the current path we're on. We do treat post-consumer materials as waste. Municipalities themselves have to be encouraged and educated to think of these as valuable materials. If we continue to manage them as waste within narrow municipal geographies, we'll come nowhere near reaching our goals.
British Columbia has a very interesting system, in which municipalities have been educated. There's buy-in to create that economy of scale in which materials can be used.
I think the federal government has a strong role, not just with individual Canadians—that's important—but also with municipalities, to talk about what's necessary to create a viable infrastructure so we can achieve these goals.