I think we've set aspirational targets for ourselves. I wouldn't say that, for any industry, including ours, to undergo the type of transformation that's required a mere 10 years from now is the “long term”. The year 2030 is tomorrow, in an industry of this scale and the number of products we produce. This is incredibly ambitious. If governments and industry get there, which they should, it will be nothing short of what we've accomplished in going to the moon. This is no long-term undertaking.
On April 10th, 2019. See this statement in context.